Lok Sabha Elections 2019: BJP tops the list of Google’s Advertising Transparency Report

Political Parties in India have spent around 3.76 Crores on Advertisements since February 19, 2019. According to Google’s Advertising Transparency Report.

Bhartiya Janata party is leading the table with the total expenditure on advertisement amounting Rs. 1.21 Crores for 554 Ads, which is around 32 percent of the total expenditure on Google. Rival Indian National Congress was ranked sixth with a total expenditure of Rs. 54,100 for 14 Ads.

BJP was followed by Andhra Pradesh’s Jagan Reddy-led YSR Congress Party Which spends around Rs. 1.04 crores for 107 Ads, which is around 28 percent of the total expenditure.

Pramanya strategy consulting private limited which is promoting TDP was placed third in the list which total expenditure of more than 85 Lakhs for 53 Ads. Digital Consultancy private limited which also promotes TDP was 4th in expenditure with spending of 63 lakhs for 36 Ads.

Ads since Feb 19, 2019 – 831

Ad spend since Feb 19, 2019 – ₹37,616,400

According to the Advertising Transparency Report, the Ads Spent Per Geography

GeographyAd spend
Andhra Pradesh₹ 1,73,56,100
Telangana₹ 72,78,300
Uttar Pradesh₹ 18,47,300
Maharashtra₹ 17,19,500
Bihar₹ 10,53,300
Delhi₹ 9,96,500
West Bengal₹ 9,21,900
Karnataka₹ 9,09,700
Gujarat₹ 8,46,400
Madhya Pradesh₹ 8,10,900
Rajasthan₹ 7,91,300
Tamil Nadu₹ 6,89,900
Odisha₹ 3,81,900
Haryana₹ 3,55,500
Assam₹ 3,32,700
Chandigarh₹ 3,00,000
Kerala₹ 2,23,100
Punjab₹ 1,90,500
Jammu and Kashmir₹ 1,27,900
Jharkhand₹ 1,09,200
Himachal Pradesh₹ 97,600
Chhattisgarh₹ 87,000
Uttarakhand₹ 61,400
Tripura₹ 49,900
Manipur₹ 30,700
Meghalaya₹ 12,500
Goa₹ 12,100
Puducherry₹ 8,400
Mizoram₹ 4,100
Nagaland₹ 3,700
Arunachal Pradesh₹ 1,900
Sikkim₹ 1,800
Dadra and Nagar Haveli₹ 1,300
Daman and Diu₹ 1,200
Andaman and Nicobar Islands₹ 800
Lakshadweep₹ 300

Top Advertisers

AdvertiserAd spend
Bharatiya Janata Party₹12,148,600
Yuvajana Sramika Rythu Congress Party₹10,434,500
PRAMANYA STRATEGY CONSULTING PRIVATE LIMITED₹8,525,300
Digitant Consulting Pvt Ltd₹6,343,800
Ethinos Digital Marketing Private Limited₹156,800
Indian National Congress₹54,100
Pammi Sai Charan Reddy₹26,400
Harshnath Human Services Private ltd.₹6,300
Jaskaran Dhillon₹5,400
Vidooly Media Tech Pvt. Ltd.₹1,300
AKULA SATYANARAYANA₹400


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